Problem
Publishing cadence was inconsistent because ideation, drafting, and review lived across disconnected tools.
Workflow
- Collect topic ideas from notes, meetings, and customer questions.
- Cluster ideas by intent and priority for the week.
- Generate first drafts in predefined post formats.
- Run link/claim checks and hand draft to human editor.
- Schedule approved posts and create a distribution checklist.
Output / Result
A reliable weekly publishing batch with fewer missed deadlines and clearer editorial throughput.
Lessons and limitations
- • Consistency improved more from process clarity than model sophistication.
- • A strict editorial checklist prevented quality drift.
- • One owner for approvals reduced bottlenecks significantly.